Microsoft, each of the mass, OS strategy of Apple, and other market segments,,

From ITdominated


Lin nun rated senior correspondent  CNET tech news site of the U.S. (J. Green), to meet the computing needs of all people, “Swiss Army Knife” Thursday as those written on Microsoft Windows , Apple as a refined product that launched the operating system, specifically to meet the specific needs of the people, the strategy can be described as two very different companies.Very different
This week, Microsoft is building Developers Conference, coming soon to disclose details of the operating system Windows 8. In fact, the software giant has given way to the Tablet PC computing era, presented their idea, this idea is very different opinion of rival Apple.

Apple’s operating system uses a robust application of light on the reasons that apply to the Apple Mac operating system and its consumers, the original deal heavy computing tasks computer-aided design applications, high-end equipment is fine in droves To read e-books, surfing the internet and are confident that working with a specific task.

However, this is a dream of Microsoft. Microsoft can not require all consumers believe that the operating system is strong, you can carry on high-end gaming systems and other equipment from the ultra-slim tablet PC on. This operating system is Windows. Microsoft’s strategy, the operating system of your PC, which is used on a Tablet PC “, Apple is having a hammer to get you, sometimes the opposite: Analyst Jason Maynard of Wells Fargo Bank (Jason Maynard), whoWhen everything looks like a nail. ”

Maynard has no merit, do not think Microsoft’s strategy. The company is showing its strength. After all, PC has over 100 million, with a Windows system. Some analysts estimate, Windows 8 is when the market – perhaps next year, up to 400 million units, use the new PC operating system. The meeting builds, Windows 8 to attract them to develop new applications for Microsoft’s developers, spared no effort to describe the market potential of Windows 8.

Ostrovsky Windows business unit president Stephen Snow Microsoft (Steven Sinofsky) developers build 5000 conference on Tuesday said in a keynote address to the audience: “Windows has opportunities for the development of various applications. These applications is whether it is a new PC, PC New desktop, notebook PC, running on a Windows 8 if all the systems equipped with other types of tablet PC and a Windows PC for Windows, or the release of this product Users will be upgraded to a version of Windows 7 is the opportunity for everyone to reach a worldwide audience was when 400 million people. ”

Challenge

However, because of the challenges facing the Windows 8, the first developer to develop some simple applications to take full advantage of the benefits of the eight touch-sensitive user interface for Windows metro. In addition, developers and hardware manufacturers the only users of Windows 8, the operating system rather than a tablet PC, to encourage support for the operating system of your PC, launch a strong product design, they are We believe the development of applications and threw herself on Windows 8.

It is precisely because of Windows 8, the collaboration between Microsoft and hardware vendors to ensure that the chip can run on the ARM. Chip (SOC) system on the ARM architecture, the device itself is very thin, to create more attractive conditions of some of the Tablet PC, because the system runs on Windows 8, thin light, and possibly means that there may. ARM chip programmer, except for further improvement of their legacy Windows applications to run on these.

It is, Windows Tablet PC, ARM with 8, it means that you do not have full backward compatibility feature, there will cease to bring some of the benefits of Windows Tablet PC with the system. Legacy applications, Windows 8 will run on the day of computers and Intel x86-based AMD. However, this architecture increases the hardware requirements, that is, the device itself is thick and finally, it may be heavy.

Many of these bulky devices in order to deal with non traditional computing tasks, there is a big problem, if read in feet, it is uncomfortable. Such a conclusion is premature, to be fair. Windows 8 days equipped with various types of equipment before the official release 8 for Windows, Microsoft and its partners, has at least a year to solve this problem. They are aware of these challenges.

Swiss army knife

Qualcomm is one of the important partners of Microsoft, today, Windows 8 will work to optimize the ARM Snapdragon chips, as well as developers to help people find the approach of legacy applications to new platforms and, substantial investment in material resources, it is clear the company is running by itself can not solve all these problems are not.

In order to solve the problems faced by end users on applications on the focus point of our “will account for 90 percent of them, if Steve Horton executives chipset business software Qualcomm (Steve Horton), Quicken 99 Mr. Using it is probably in trouble. “Likewise, AMD will also partner to address a wide range of applications, which measures actively to support the development of devices thinnest ever.

Ning client senior product marketing manager AMD Graf Gabriel (Gabe Gravning was) said: “the use of the x86 architecture, thin, lightweight device, the advent of market opportunities certainly would have been moving in that direction.” This 8 is a gamble cause of Windows is Microsoft. To meet the computing needs of the people, “Swiss Army Knife” Microsoft Windows as a. 8 Microsoft’s Windows dominates the market today is Apple’s product concept is hope to prove the fact that the flaw.